Professors and Researchers

Juan Aparicio Cabezas
Faculty of Social Sciences and Humanities
Teacher in different disciplines. Founder of the Institute of Therapeutic Surfing. Manager of Audiovisual and Relationship Marketing projects. National Account Supervisor of the Advertising, Marketing and Communication Agency Prisma. Responsible for the agency's Relationship Marketing and audiovisual production business divisions and team coordination. Mountain expeditions and exploration in the Himalayas, Arctic Circle, Africa and South America.

Juan Carlos de la Fuente Fernández
Faculty of Social Sciences and Humanities
Director of RTVE in Cantabria from 2012 to 2021. Head of News and Programs at RNE between 1998 and 2004. Editor of RTVE for the last 37 years. Head of the Sports Section of "El Diario Montañés" between 1990 and 1997. Member of the Federation of Associations of Journalists of Spain (FAPE) since 1997.
Graduated in Advertising and PR at Universidad SAN PABLO CEU and later in Postgraduate in Creativity and Strategic Planning at Universidad Complutense de Madrid. More than 10 years of experience in Creative Departments of agencies such as Ogilvy, DDB or McCANN working with clients such as BMW, ING, BBVA, Telepizza, Movistar, Repsol, Campofrío, Iberia, etc. Currently I have created a company dedicated to web services and SEO positioning.

Juan Guillermo Blanco
Faculty of Social Sciences and Humanities
Degree in Labor Relations from the University of Cantabria. Advanced Course in Electoral Campaign Management from the University of Comillas. He has held different positions in regional politics in Cantabria for 28 years, including 20 years as Chief of Staff of M. A. Revilla, and 4 years as Minister of Rural Development, Livestock, Fisheries, Food and Environment during the X Legislature. He is currently a Member of the Regional Parliament.
Director of the International Relations Office at the European University of the Atlantic. He holds a PhD in Projects from the Universidad Internacional Iberoamericana, an interuniversity Master's degree in Sustainability and Corporate Social Responsibility from the UNED and the Universidad Jaume I, a degree in Computer Systems Engineering from the University of Wales and a Diploma in Business Studies from the University of Cantabria.

Lucía Aparicio Cabo
Faculty of Social Sciences and Humanities
Bachelor in Fine Arts from the University of the Basque Country, specializing in Art History. Graduate in Primary Education from UNED. Master in ICT Resources from the University of Salamanca. Lucía led a project sponsored by the Torrelavega City Council creating murals in public spaces and fostering sustainability and motivation in students. She is currently pursuing the Master in Digital Competence and Didactic Programs.